SEO, or Search Engine Optimization, is a set of strategies and practices aimed at improving a website's visibility and ranking on search engine results pages (SERPs). The goal is to attract more organic (non-paid) traffic to the site. SEO involves optimizing various elements on a website, such as content, keywords, meta tags, and backlinks, to align with search engine algorithms. The primary focus is to provide valuable and relevant content to users while ensuring the website is technically sound and easily understandable by search engines. This helps search engines better understand the site's content, relevance, and authority, ultimately improving its chances of ranking higher in search results.

1. Keyword Research
• Identifying and targeting relevant keywords that potential users might use when searching for information related to your website.


2. On-Page SEO(TLDs)
• Optimizing individual web pages to improve their content, structure, and HTML markup. This includes optimizing titles, headings, meta descriptions, and ensuring that content is relevant and well-structured.


3. Technical SEO
• Ensuring that the technical aspects of a website are optimized for search engines. This includes factors like website speed, mobile-friendliness, secure connections (HTTPS), and proper indexing of content.